THE FATTORINIS: a story of the northern catalogue empire

We’ve all been guilty of taking the occasional family argument a little far, but few of us have started a multi-million pound empire off the back of one. It was 1912 and after a drastic falling out with his cousin, Enrico Fattorini decided the time was right to go it alone and create his own…

Read More

‘Old is the new black’ : the rise of the real fashion blog

‘Old is the new black’: the rise of the real fashion blog In a 2012 Nielson survey, the Baby Boomer Generation were accredited for 49% of purchases in America, yet currently only 5% of advertising is directed towards them (Sauers 4). So what’s going on? Why is this demographic being so consistently ignored by advertisers…

Read More