A big step up


Pavers Shoes is a family-owned footwear business with more than 100 stores
in the UK and Ireland – all managed from the head office in York. Founded by
Cathy Paver in 1971 the company has grown rapidly, with a strong online
presence and its own 24-hour TV footwear shopping channel since 2011.


Aim Direct was asked to create a combination of direct marketing
and ambient marketing concepts which were designed to successfully
increase footfall in their recently launched retail outlets in Cumbria.


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