![pavers-logo](http://176.32.230.7/aimdirectdev.co.uk/wp-content/uploads/2017/05/pavers-logo-300x78.jpg)
A big step up
![644](http://176.32.230.7/aimdirectdev.co.uk/wp-content/uploads/2017/05/644.png)
Pavers Shoes is a family-owned footwear business with more than 100 stores
in the UK and Ireland – all managed from the head office in York. Founded by
Cathy Paver in 1971 the company has grown rapidly, with a strong online
presence and its own 24-hour TV footwear shopping channel since 2011.
![pavers-examples](http://176.32.230.7/aimdirectdev.co.uk/wp-content/uploads/2017/05/pavers-examples.jpg)
Aim Direct was asked to create a combination of direct marketing
and ambient marketing concepts which were designed to successfully
increase footfall in their recently launched retail outlets in Cumbria.
![655](http://176.32.230.7/aimdirectdev.co.uk/wp-content/uploads/2017/05/655.png)